In 1998, Budweiser made a statement that echoed across NASCAR — announcing they would sponsor Dale Earnhardt Jr. in the Cup Series. The brand didn’t just show up, they arrived in full force, complete with the iconic Clydesdales. With Dale Jr. stepping onto the sport’s biggest stage and Dale Earnhardt Sr. offering his stamp of approval, the moment signaled the rise of NASCAR’s next superstar — and one of the most recognizable sponsor-driver partnerships ever. #NASCAR #DaleEarnhardtJr #Budweiser #

The Budweiser Clydesdales made an appearance during the Crewe of Columbus parade on Canal Street on Feb. 13, 2026. Video by Lawrence Specker #mardigras #parade #clydesdales #fattuesday | al.com

Icons of strength, grace and tradition The legendary Budweiser Clydesdales return to Colorado Boulevard, captivating the crowd with their unmistakable presence and timeless beauty. With their signature hitch and storied history, these gentle giants remind us why they remain one of the most beloved symbols of the Rose Parade—where tradition and teamwork reign supreme. #RoseParade #BudweiserClydesdales #ParadeDay @budweiserusa @budweiser | Rose Parade