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The Decision Lab on Instagram: "Why surveys don’t work — and never really did Dr. Christophe Morin explains the moment everything broke for modern marketing: 🧠 What people say they’ll do… 🛒 vs what they actually do are often two completely different things. That disconnect is why surveys and focus groups fail — not because people are lying, but because most decisions happen below conscious awareness. Frustrated by this gap, Dr. Morin left traditional marketing behind and helped create an entir
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The Decision Lab on Instagram: "Your brain is NOT built for this much content — so who should you trust to persuade you? 👀 We brought Dr. Christophe Morin back on The Decision Lab to unpack his new book “Neuromarketing AI” — and this clip is just the tip of the iceberg. 🎧 In one day, your brain now sees as much info as someone 80 years ago saw in an entire lifetime. Our bandwidth hasn’t changed. The noise has. In this episode, we dive into: 🧠 Neuromarketing + AI: when smart targeting is helpf
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