#adoftheday 390 Godrej Kala HIT’s marketing strategy focuses on highlighting absolute mosquito elimination through a strong, memorable tagline that reinforces trust in the product’s effectiveness. The advert leverages fear-appeal and #household safety concerns to create urgency, positioning Kala HIT as the essential solution for complete protection. By using simple #messaging and wide media reach, the campaign ensures high recall and motivates quick, repeat purchases. | AdSpyder

Segmentation, Targeting and Positioning (Marketing)

Positioning Process - Steps involved in Positioning | Marketing91