In 1969, American Machine and Foundry (AMF) bought the company, streamlined production, and slashed the workforce. This tactic resulted in a labor strike and cost-cutting produced lower-quality bikes. Simultaneously, the Japanese "big four" manufacturers (Honda, Kawasaki, Suzuki, and Yamaha) revolutionized the North American market by introducing what the motoring press would call the Universal Japanese Motorcycle. In comparison, Harley-Davidson's bikes were expensive and inferior in performance
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