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WARC Media gives you access to the industry's most reliable data, built on a 40-year track record. We harmonise, aggregate, verify and evaluate that data so you can compete with confidence. With WARC ...

Anghami, a music platform, leveraged its extensive reach among parents in the Arab world to raise awareness of child sexual abuse (CSA) in the region by releasing rhymes focused on body safety.

AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

CreativeX is wrong, argues Nest Commerce’s Gisela Benini. Running an unproven ad for longer just means being wrong for longer, at higher spend. CreativeX is wrong, argues Nest Commerce’s Gisela Benini ...

Catherine Driscoll speaks with Martin Beverley, founder and CSO at Ace of Hearts, and brand & creative strategy consultant Baiba Matisone about value-based agency models, business-minded collaboration ...

As argued in The Multiplier Effect and The Multiplier Playbook, an integrated approach to brand and performance delivers the best returns.

The marketing industry will need to transform its ways of working as AI reshapes how people encounter information, discover brands, and make decisions. In this interview, Zoe Scaman, the founder of ...

Many consumers believe the digital commerce experience is undergoing a process of degradation, argues Neil Dawson, VML’s Global Chief Strategy Officer. This issue needs to be addressed – and while AI ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in India. Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in ...