AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

Sixty-six percent of strategists believe there are reasons to be optimistic about the future, as strategy influence grows with clients and more value is delivered to CMOs – a headline finding from our ...

Carrefour, a retail corporation, launched a global campaign to generate awareness for the transformation at scale, improve long-term brand preference, transform consumer behaviour, and drive a ...

This report examines the key trends that are driving the future of commerce media.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.