How a brand sounds can decide whether anyone notices it, says VML’s chief strategy officer, a Drum Awards Festival juror.

Rexona (known as ‘Sure’ in the UK) invented the anti-perspirant category. It’s the number one brand in the world, and it’s ...

Adding 5% to last year’s media budget isn’t a strategy, it’s a hedge – and an expensive one. Journey Further’s Lydia ...

Four independent business owners have been painted by royal portrait artists for Coca-Cola GB’s ‘Local Royalty’ campaign and it’s a thoughtful piece of B2B work.

There was a time when Lyft didn’t want an ad business at all. Having had one for three years, it’s now looking at ...

AI is moving from advising customers to acting on their behalf. Sean Muzzy, Acxiom’s president, shares new research into how ...

If Barbie demonstrated anything, it was the importance of building a marketing ecosystem around a film long before audiences ...

More importantly, though, there are hidden costs: cognitive load, delayed decisions, and missed opportunities for testing.

Christmas spending reveals stark wealth divide: premium goods boom for rich while lower-income families borrow and use food ...

Marketing budgets pour into bold claims and the next campaign. Far less goes into the evidence that proves them. For buyers ...

We chose the topic of global campaigns because the process involves so many moving parts. Strategy, creative development, ...

They assumed we do not need to ask consumers whether they want to be healthier. Surely everyone does. Surely children ...