How a brand sounds can decide whether anyone notices it, says VML’s chief strategy officer, a Drum Awards Festival juror.

Rexona (known as ‘Sure’ in the UK) invented the anti-perspirant category. It’s the number one brand in the world, and it’s ...

AI is moving from advising customers to acting on their behalf. Sean Muzzy, Acxiom’s president, shares new research into how ...

If Barbie demonstrated anything, it was the importance of building a marketing ecosystem around a film long before audiences ...

There was a time when Lyft didn’t want an ad business at all. Having had one for three years, it’s now looking at ...

Challenger brands need strategy and creativity before scale. Discover why positioning matters more than budget for small ...

Adding 5% to last year’s media budget isn’t a strategy, it’s a hedge – and an expensive one. Journey Further’s Lydia ...

More importantly, though, there are hidden costs: cognitive load, delayed decisions, and missed opportunities for testing.

On Christmas morning, they’re all in pajamas. Mum lifts a gift out of a The Perfume Shop bag and unties the ribbon. It’s the ...

We chose the topic of global campaigns because the process involves so many moving parts. Strategy, creative development, ...

Forrester expects conversational search to bring the first big change to retail websites in decades. Commerce media columnist ...

Four independent business owners have been painted by royal portrait artists for Coca-Cola GB’s ‘Local Royalty’ campaign and it’s a thoughtful piece of B2B work.