As brands aim to target consumers beyond metros, experiential marketing emerges as an integral way of building emotional ...

New insight cards and machine learning recommendations will help advertisers quickly assess and optimise campaign performance ...

Bhavesh Bhinde was granted bail after his lawyer, Sana Khan, argued that the collapse was an ‘act of God’ caused by ...

In this article, we decode the complexities of regulating AI, highlighting global approaches and challenges faced by ...

Bluesky’s user base jumped by over 1.2 million in just two days, with the platform moving into the top five most downloaded ...

Radar' tool is now rolling out to more Premium+ subscribers, offering access to enhanced features like X Pro, Media Studio, & ...

Goibibo's "GoibiBRO" campaign celebrated its 15th anniversary by tapping into playful "Bro" culture, humour, and surprise deals to engage millennials and Gen Z.

Hilary Rhoda honours each festival during this festive season with unique themes like Hilary Hai Toh Rang Hai, Hilary Hai Toh Shringar Hai and Hilary Hai Toh Roshni Hai.

Sony Pictures Networks India (SPNI) announces a leadership transition within its Kids and Animation portfolio. Leena Lele Dutta, who has spearheaded the portfolio—including the kids' linear channel ...

OpenAI has announced the preview of a dedicated Windows app for its ChatGPT platform, currently available only to ChatGPT Plus, Team, Enterprise, and Edu users. The app represents an early version ...

As the calendar flips toward the latter half of the year, India prepares for the much-anticipated Great Indian Festive Season, a vibrant period stretching from August to December. This time is filled ...

Lloyd has joined hands with actor Vijay Sethupathi to strengthen its presence in Tamil Nadu. This partnership marks a ...