AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. See the handy infographic.

Discover the 5-stage Image Processing Maturity Model that transforms how brands optimize visuals online, from basic resizing to AI-powered dynamic imaging and data-driven personalization.

Marketing Strategy - This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights ...

Respondents say the top channels their company plans to invest more marketing budget in are content marketing/SEO, LinkedIn outreach, and PPC advertising. About the research: The report was based on ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...