During his two-week tour across Mumbai, Kuala Lumpur and Singapore, Tristan Roy met with some of Edelman’s largest regional ...

Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.

While AR is an exciting avenue for brands to explore, Chandigarh-based content creator Amulya Rattan, who has a community of over nine million followers across platforms, reminded agencies in a ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client ...

Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the ...

Haymarket Media Group has won B Corp certification across its global business. B Corp status is widely regarded as a benchmark for social and environmental standards, legal transparency and ...