Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...

Articles written by Senthil Kumar Hariram ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.