Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.

MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI ...

MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.

Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied ...

Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and ...

Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without ...

Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and ...

Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's ...

On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their ...

ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined ...

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands.