Last year, the conglomerate announced plans to center creators in its marketing, and has since built an army of 300,000 of them, activating 50,000 at this year’s FIFA World Cup. What’s less well ...

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair ...

Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Every year, the advertising industry takes over a small ...

AI search may be the industry’s latest shiny object, but most marketers aren’t spending heavily on AI search ads yet. Instead, those dollars are being routed to creators, content, agency services and ...

Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, ...

Publishers outlined how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies that put their journalism (and not the platforms) at the center, ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Earlier this week — on Tuesday evening to be precise — ...

In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started. “I’m very close ...

Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...

TikTok is opening its ads platform to AI agents with its new model context protocol (MCP) server and developer toolkit, aimed at automating campaign creation, management and optimization. TikTok Ads ...