Influencer marketing has become an important tool for brands seeking consumers in Saudi Arabia and the United Arab Emirates.
Lenskart’s Score Your Frame campaign attracted more than 30,000 participants across the region by building an eyewear ...
Lyre’s, the global non-alcoholic spirits brand, has appointed Dubai-based Red Dot Marketing as its social media agency ...
Brand experience agency Collaborate Global has expanded into Abu Dhabi as it seeks to grow its Middle East and Africa ...
Mada Media has awarded PHI Advertising the rights to install and operate six outdoor advertising assets along Dubai’s Ras Al ...
Coursera has appointed Amy Weisenbach, former chief marketing officer of The New York Times, as its chief marketing officer, effective November 30, 2026.
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