The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.

Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.

Makers of over 40 top ice cream brands have pledged to stop using petroleum-derived synthetic colourings in two years’ time.

The average American gobbles down about 19 pounds of ice cream a year, according to the industry. Confessing that ice cream is his favorite food, Mr. Kennedy said the initiative does not apply to products made with non-dairy ingredients or those made in-house by small ice cream shops or restaurants.