The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

It includes the Empire’s elephant-like transporter, a Rebel Alliance snowspeeder (with attached tow cable), and a stand that ...

Critics worry Lego’s new Smart Bricks will dull children’s imaginations by replacing free play with lights and sounds. That ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

From kid's cartoons to gritty political thrillers, "Star Wars" has seen many forms across the small screen, though some shows ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

"Toy Story" and "Star Wars" are back. Steven Spielberg, too. We've got an exclusive peek at the must-see 2026 movies to mark ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...