Southwest is back with another attractive promotion: For a limited time, Rapid Rewards members can easily earn the coveted Companion Pass. Perhaps the best thing about this promotion is that it’s ...

Southwest was the last major U.S. airline to offer open seating. The shift to assigned seats marks a strategic pivot as the ...

Southwest Airlines ended its open-seating policy after 54 years and has started assigning seats to passengers. The airline's ...

Southwest Airlines ended a practice that has defined the carrier since 1971, part of a glut of changes as the company overhauls its business model.

The policy also states that “Southwest may determine, in its sole discretion, that an additional seat is necessary for safety ...

Assigned seating went live Tuesday (Jan. 27) in Honolulu and throughout Southwest’s network, opening the book to the airline’s next chapter. The change followed Southwest’s final open seating flight — ...

The change followed Southwest’s final open seating flight — a red-eye from Honolulu to Los Angeles — marked with a gate celebration the night before. It was the culmination of an 18-month ...

DALLAS - In gleaming white skirts and sneakers, a group of off-duty Southwest Airlines flight attendants lined up near a boarding gate at Dallas Love Field - not with roller bags, but pompoms. They ...

KAUAI (HawaiiNewsNow) - Southwest Airlines began its new assigned seating policy Tuesday. The airline’s final open seating ...

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

But Southwest still plans to distinguish itself. Instead of the much more common “back-to-front method,” it will adopt a ...