The global LEGO campaign combines family-play insights, Daft Punk’s cross-generational appeal and festive retail experiences.

Metal Gear and Death Stranding creator Hideo Kojima says that using AI in development may improve efficiency, but it removes ...

The global educational toy market is estimated to reach USD 67.5 billion in 2026, up from USD 61.7 billion in 2025, and is ...

LEGO's first Dragon Ball building set features Shenron, Kid Goku and all seven Dragon Balls in a detailed collectible ...

A wave of new LEGO Star Wars sets for 2027 has surfaced online, headlined by long-awaited Luke Starkiller collectibles ...

With the announcement of a monstrous LEGO Godzilla set, the list of the largest LEGO Ideas sets in history has shifted once again.

Our hands-on review of the LEGO PlayStation (72306): 1,911 pieces, hidden '90s game references, new molds, functions and the ...

The LEGO Group has appointed their first Head of Celebrity & Brand First Partnerships as the company continues to partner with famous faces.

Captions auto-generated & unedited.] Lego sales were up last year despite a dropoff in China. It also grabbed market share in ...

The LEGO Group and Sesame Workshop, the global nonprofit behind " Sesame Street ," have launched three videos aimed at ...

LEGO Ideas The Nightmare Before Christmas (21351) is going EOL by December. We revisit this 2,193-piece Halloween set with ...