Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

TRNDY Social is a next-generation endorsement agency that fuses celebrity talent, linear TV, streaming, social, and ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. What if GivingTuesday campaigns could raise ...

Connecticut’s marketing campaign positioning the state as the pizza capital of the United States has produced the largest single-year shift in its brand perception ever recorded, according to data ...