The history of the Jaguar logo design isn't a clean story—it's a chaotic 100-year case study in brand survival. We're doing a deep dive into the Leaper, the Growler, the 2012 "liquid metal" fiasco, ...

Picture me showing up to some Autopian shindig in a battery-powered, electroluminescent fuchsia jacket that glowed brightly enough to be spotted from a full quarter-mile. “Geez, that’s horrendous,” ...

Jaguar's current rebranding and repositioning in the market has certainly drawn the ire of ardent fans of the brand. Not to worry, chaps and chapettes, simply flip through the back catalog, choose ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat. But the brand changed its logo - and the new one no longer has this ...

FILE - The hood ornament and a portion of the grill of a Jaguar automobile is shown at a dealership in Norwood, Mass. on March 26, 2008.(AP Photo/Steven Senne, file) (Steven Senne, AP2008) NEW YORK – ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper" ...

As far back as the 1920s, certain models of car have had distinctive hood ornaments. In the olden days, hood ornaments were used to cover up the jutting point of a car's radiator cap with something a ...

Classic cars evoke a certain nostalgia and charm. From a time when simplicity and durability took a front seat, these machines were just built differently. From the tailfins to the feel of a manual ...