Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

It involved an influencer. Not just any influencer. A social media personality with more than 300,000 followers, a polished ...

The Metropolitan Opera has invited 70 influencers to help convince a younger, online audience that opera isn’t scary or even ...

Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

AI avatars are digital personalities that act like human influencers on social media sharing content, promoting products, and building followers ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to traditional SEO?

Trying to figure out what to post on social media in 2025 can feel like a puzzle. With so much out there, it’s easy to get lost. But don’t worry, we’ve got some ideas to help you make your content pop ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual growth rate, has seen significant merger and acquisition (M&A) activity in 2025 despite a sharp ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...