Any student attending Milwaukee Public Schools from the ages of 15 to 17 and a half can sign up through MPS Drive. Students ...

DTC models streamline drug access by bypassing intermediaries, offering pricing transparency and control over distribution, but may increase out-of-pocket costs for patients. Major pharmaceutical ...

On September 9, 2025, President Trump issued a Presidential Memorandum directing the Secretary of Health and Human Services (HHS) to take action so that direct-to-consumer (DTC) prescription drug ...

As the trend of direct-to-consumer (DTC) platforms continues to grow, pharma marketers are beginning to devise marketing strategies around them involving brand and above-brand strategies, patient ...

AstraZeneca is the latest Big Pharma to unveil a digital direct-to-consumer platform offering certain medicines at heavily reduced prices to cash-pay patients. AstraZeneca Direct will go live Oct. 1, ...

Bristol Myers Squibb (NYSE:BMY) announced an expansion of its direct-to-consumer offerings on Thursday, making its blood thinner Eliquis and psoriasis therapy Sotyktu available at sharply discounted ...

Lizzy Lawrence leads STAT’s coverage of the Food and Drug Administration. She was previously a medical devices reporter. You can reach Lizzy on Signal at lizzylaw.53. WASHINGTON — President Trump ...

The death of direct-to-consumer has been declared many times. Over the past few years, it’s become a common refrain among consumer brands, but a new generation of e-commerce startups has come to ...

BRISTOL, Conn., and LOS ANGELES—As ESPN and Fox prepare to launch new direct-to-consumer services on Aug. 21, the two companies have announced that starting Oct. 2, consumers will be able to purchase ...

EL SEGUNDO, Calif.—DirecTV has announced that millions of streaming, satellite and U-verse customers will gain access to ESPN’s upcoming direct-to-consumer app for free when it launches in the next ...

Two senators recently introduced legislation to further restrict DTC advertising, but will it matter to pharma? Many pharma brands have already shifted their Go-to-Market (GTM) models regardless of if ...

Marketplaces drove over 40% of total ecommerce growth in 2024, officially surpassing direct-to-consumer (DTC), wholesale and other channels for the first time, according to research from Cymbio. At ...