Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

Google announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports. Google said they are "introducing custom columns to AdWords reporting ...

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom columns back in 2014 and then expanded it to support formula a year or so ago. Now ...