The executive will work with Golf Channel, NASCAR, the WNBA, USGA, IMSA, the Olympics and Premier League to elevate the ...

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to ...

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but ...

An email to Versant staff announced that USA Network's sports content will merge with Golf Channel as "USA Sports," among ...

Viewers of NBC’s current live sports portfolio on the cable networks USA and Golf Channel can expect broadcasts to look a ...

The two channels will maintain separate schedules, but offer live athletic events under a singular brand name.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News. The channel will be ...