The annual Sportel event in Europe told us much about the future direction of sports broadcasting, finance and technology.

From lack of cost control to excessive risk taking, Alvarez & Marsal's Sports Advisory team pick out some of main storylines ...

LaLiga president Javier Tebas says Manchester City deserve to face “justice” after being found guilty of breaching Premier ...

The name ‘Imagina’ was used by Mediapro’s former parent company following the 2005 merger with Globomedia. When asked by ...

Tennis tour's four-year title sponsorship with yoghurt brand Fage follows early end to Saudi Arabia's WTA Finals hosting deal ...

More than a rebrand, the move reflects the agency's ambition to bring together talent, brands and media opportunities under ...

New lounge combines football, fine dining and bespoke service, opening new opportunities for premium matchday experiences and ...

Next year's Men's Rugby World Cup in Australia will be a once-in-a-generation event. Rugby World Cup Experiences, the ...

The most valuable distribution in sport is no longer only the rights deal. It is the direct relationship an athlete holds ...

CEO Henning Strauss hopes Uefa sponsorship lifts brand's profile, sales and premium positioning in host market.

SportsPro breaks down why Netflix swooped for World Cup rights in Spain and whether it could be a precursor to an expanded ...

US agency Relevent to sell sponsorship and media rights to Euros and other Uefa competitions from 2028 to 2036.