Chicago is a top three advertising market in the United States, and 56 Fortune 1000 corporations are headquartered in the ...
A new study by Priority Partnerships and YouGov Sport reveals why youth sports sponsorship outperforms traditional ads, professional sports, and influencer marketing in driving parent trust and brand ...
Toyota's brand campaign in early December will be celebrating the ambition of young Latino entrepreneurs. Svedka Vodka will be in the 2027 Super Bowl. Gusto's multichannel brand campaign "Dream Small" ...
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of We are excited to announce that ...
Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, ...
McDonald’s drops its FIFA sponsorship after 32 years. Discover why the fast-food giant is shifting to owned marketing.
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...
The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...
Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...
Toyota's brand campaign in early December will be celebrating the ambition of young Latino entrepreneurs. Svedka Vodka will be in the 2027 Super Bowl. Gusto's multichannel brand campaign "Dream Small" ...
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