Validity's Holiday 2026 Marketer Survey finds 72% of marketers are adapting subject lines and preview text as AI-generated ...

AdDaptive's Patrick Shea explains why AI raises the stakes on data foundations, identity resolution and closed-loop ABM for ...

This webinar shows B2B teams how to move beyond AI pilots and build a 2027 GTM strategy tied to buyer signals and pipeline ...

Treasure AI's Personalization Studio lets marketers launch real-time website personalization using existing customer data, no ...

Amex GBT's 2027 meetings forecast finds 93% of planners optimistic as costs rise and attendee experience, personalization and ...

The 57% stat is from 2011. Kevin Escoda explains why B2B buying group stats need a date check and how to use your own funnel ...

Revenue-based quotas rose to 33.33% in 2026, and pipeline influenced is now the top metric, per the 2026 B2BMX Insights ...

Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...

Most B2B AI pilots don't move pipeline. Join Demandbase on Oct. 26 to learn how to connect AI use cases around buying group ...

Programmatic delivers ads well but shouldn't define your audience. See how marketer-built audiences and matchback improve targeting campaign after campaign.

Salesforce is acquiring Braze for $5.7 billion, adding real-time engagement and AI decisioning to Marketing Cloud, Data 360 and Agentforce.

AI can speed marketing work, but overreliance may weaken curiosity, empathy and creativity. Here’s how leaders can strike the ...