At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, ...

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its ...

At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with “Dancing With the ...

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth ...

How painless—or painful—is your company’s email unsubscribe process for consumers?

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe and the CMO Council developed the Apex Martech Matrix, a data-driven ...

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is ...