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In-game ad platform Gadsme released a new SDK for non-Unity game engines, including Unreal, Godot, Cocos2d and custom engines based on C++.

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech.

​​The shake-ups continue for Google’s ad tech leadership ranks.

Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That ...

With buyer gripes around quality supply and publisher gripes about low CPMs, curation is starting to feel reminiscent of ad ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...