This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → You know it has been ...

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is ...

Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...

Publishers outlined how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies that put their journalism (and not the platforms) at the center, ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair ...

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and ...

OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions? Just seven months after its initial ...

At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at large loudly denounced generative AI content in favor of ...

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Fresh off research showing that ad avoidance isn’t just limited to a set of consumers disgruntled ...