On this episode of AI: Machine-Made Marketing, we sit down with Dennis Kirschner, Co-Founder & CMO of ShowHeroes Group, for an unfiltered look at the escalating content crisis inside the walled ...
Think you have an accurate read on your colleagues and your direct reports — and their direct reports? You may be surprised: even the most conscientious, emotionally intelligent leaders have blind ...
Artificial intelligence is reshaping how marketers understand and connect with audiences, but one truth remains unchanged: AI only learns what your data teaches it. As machine learning becomes the ...
Luxury feels great in the physical world: imagine the weight of a Montblanc pen or the precision of a Patek Philippe watch. Yet too many “luxury” digital experiences look premium but act pedestrian.
Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up. They get into early barriers, pivots, ...
… the offices of Leagas Delaney on Shaftesbury Avenue were once home to Industrial light & Magic, the lead VFX studio for Star Wars, responsible for creating some of the most iconic and visually ...
Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI. They explore why optimism and adoption are higher in China ...
For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...
Most healthcare marketers are chasing visibility, and it’s costing them patients. Too many organizations treat acquisition like retail – buy more ad space, chase clicks, and hope awareness turns into ...
Recently, we had a number of clients approach us with questions around how they should show up as a B2B2C brand, and that led me to reconsider the line between B2B and B2C — and why today’s market may ...
At a time when algorithms shape so much of what we see and buy, advertising’s most enduring power still comes from something far simpler: emotion. In a landscape increasingly defined by automation, it ...
In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels ...
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