According to a bulletin sent to dealers seen by Cars Direct, Ford will pay its partners up to $22,500 to order new F-150 ...

Ford dealerships across the US could receive up to $22,500 in bonuses for 2024 F-150 Lightning models they order from one of ...

This 2022 Ford F-150 Lightning comes with an Iconic Silver Metallic exterior, a two-tone interior, and roughly 10,000 miles ...

Ford is incentivizing dealers to move its F-150 Lightning electric trucks. Through a new pilot program, dealers can earn up ...

Both Cybertruck models have a towing capacity of 11,000 pounds and a payload capacity of 2,500 pounds. The F-150 Lightning’s ...

My tester, the Lightning Supercrew, starts at $79,495, topping out at $82,255 with options and delivery charge. The F-150 ...

Ford dealers are being encouraged to order F-150 Lightning models from its distribution facilities. Thanks to the incentives, some dealers may be encouraged to offer customers better prices.

Ford is ramping up efforts to capture market share from rival brands, focusing specifically on Ram truck owners.

Ford wants to draw in buyers from rival brands. Its latest target is pickup truck drivers, specifically Ram owners.