In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.

After MSNBC announced earlier this week that they'd be rebranding as MS NOW, Donald Trump gave his thoughts on Truth Social ...

Owner Comcast is forcing MSNBC to take a new name and stripping the left-leaning network of NBC’s iconic peacock symbol.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

President Trump tore into MSNBC in a scathing social media post as the network rebrands as MS NOW, with the president calling ...

President Trump blasted MSNBC overnight, mocking the network over a planned name and branding change as its parent company ...

The NBC broadcast network logo, which includes a redrawn peacock and switch to the custom font Tinker, introduced in December ...

MSNBC is forging a new path on the small screen. On Monday, August 18, the network announced that it will soon change its ...

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed ...

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later ...

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from ...

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but ...