Even when people see the same content—whether a video or a tweet—they often interpret it differently through the lens of ...

Abigail Marsh, a professor of psychology and neuroscience at Georgetown University, studies extraordinary altruism — people who jump in to rescue strangers in emergencies or donate a kidney to someone ...

University of California, Davis, Chancellor Gary S. May has named Professor Karen Bales as director of the California ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

A landmark international study that pooled brain scans and memory tests from thousands of adults has shed new light on how structural brain changes are tied to memory decline as people age.

Annah Pace, a psychology major from McNeil, was named to the University of Louisiana Monroe's Fall 2025 Dean's List.

Most daily actions are driven by habit, often aligning with goals and shaping how behavior change succeeds or fails. Most of what people do each day is guided by habit rather than deliberate ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

Guest Opinion. It is time for animal behavior to become its own academic discipline. The Animal Behavior Society argues that ...

Alpena Community College (ACC) is launching new partnerships with Central Michigan University (CMU) to establish 2+2 degree pathways in psychology and political science, according to an ACC press ...

When the nervous system is activated, nuance becomes harder to access. Attention narrows, and the world gets organized around threat or safety, good or bad, us or them, win or lose. Moments like the ...