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Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Related ...
Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are also trying to hydrate — whether they're on a long flight, going for a walk ...
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This pivot reflects a burgeoning interest among U.S. consumers in beverages offering perceived health advantages ...
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on athletes ...
T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...
Coca-Cola Classic continues to reign as the top carbonated soda brand in the United States. But longtime rival Pepsi has climbed back up the ranks.