Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

LEGO recently announced a new system that might change the way we interact with LEGOs. the LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive ...

Get ready to return to a galaxy far, far away with Hasbro as they unveil their newest Star Wars: The Black Series action ...

Get ready to return to a galaxy far, far away with Hasbro as they unveil their newest Star Wars: The Black Series action ...

From the very beginnings of Star Wars action figures, you’ve been able to get action figures of the gluppiest shittos around.

Over the past fifteen years, the landscape of global entertainment has been significantly shaped by the contributions of ...

Darth Maul and Chewbacca are joining Hasbro’s Star Wars Action FX collection at $16.99 each. The 6-inch Darth Maul action ...

This list covers recent and edgy shows like Rick and Morty, old school toyetic Saturday morning fare like He-Man, and plenty ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.