Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

Manish Tolani of Hilton shares how the brand is using experience-led storytelling and marketing to stay relevant in a ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Return on Intelligence gives CMOs three crucial advantages: ...

By focusing on innovation that enhances quality, yield and efficiency, growers are introducing new varieties that not only ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

“Sourcing is not a crime.” At least, not when it comes to whiskey. It’s a phrase popularized by longtime spirits entrepreneur ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

The Boeing 777X program promises to bring a jet from the 1990s straight into the 21st century. Once certified, the 777X will ...