Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

TRNDY Social is a next-generation endorsement agency that fuses celebrity talent, linear TV, streaming, social, and ...

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...

Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. What if GivingTuesday campaigns could raise ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...