Unicorns are now magically delicious as Lucky Charms has introduced the first permanent change to its product in 10 years. General Mills, the parent company for the cereal, announced in a news release ...

PHILADELPHIA -- Lucky the Leprechaun is always worried someone will take his Lucky Charms cereal. But this time, he has someone to really worry about. Loki. The Marvel villain is temporarily taking ...

General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application. The Chase for the Charms app game ...

There is a new version of Lucky Charms that reveals a mystical creature when milk hits the white marshmallows. Lucky Charms Hidden Dragon cereal features the brand’s first-ever “marshmallow-revealing ...

The cereal will be an online exclusive available on June 9 They're mischievously delicious. Lucky Charms is going dark for a new limited-edition cereal: Loki Charms. The cereal is a collaboration ...

Lucky Charms is bringing you back to the past when Loki shortly replaced Lucky The Leprechaun as their mascot. General Mills is once again partnering with Marvel Studios to release their Loki Charms ...

General Mills shares droppped after the breakfast-cereal maker scaled back profit expectations, even though its most-recent quarter beat analysts' forecasts. The maker of Lucky Charms and Bisquick ...

Federal regulators formalized an investigation into the safety of Lucky Charms cereal, adding the probe Wednesday to the agency’s list of ongoing food-safety outbreaks. The Food and Drug ...