EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

Arango's multi-model, graph-powered platform provides a unified contextual data layer that supports reasoning, transparency, and scale across AI-driven financial systems, preserving shared business ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

Arabian Post Staff -DubaiGlobal advertising revenue is projected to climb to about $1.22 trillion in 2026, marking year-on-year growth of roughly 7.1% as digital channels tighten their grip on ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

EXCLUSIVE: Tyler Perry ‘s Sistas is off to a promising start with its tenth season on BET. The premiere episode, which ...

For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

For young people today, the questions about life choices arrive earlier and with far less certainty. What should I study?