AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...

EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

EXCLUSIVE: Tyler Perry ‘s Sistas is off to a promising start with its tenth season on BET. The premiere episode, which ...

MH370’s renewed search uses autonomous vessels, deep-sea robots, and high-resolution sonar in a tightly focused Indian Ocean ...