Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The heart of LEGO SMART Play™ lies in the LEGO SMART Brick, a compact yet powerful piece of technology embedded within a seemingly ordinary LEGO brick. This revolutionary component boasts an array of ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Among his collection sits one of Lego’s most sought-after characters: Mr Gold, a limited-edition figure released in 2013.

Lego celebrated 15 years of Ninjago with three limited-edition models, and a fourth is up for preorder now.

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

The LEGO Marvel Iron Man MK4 Bust is a display-focused set with movable details and a minifigure, which makes a nice addition ...

LEGO is starting 2026 with a bang by releasing around 200 new sets, but its collaboration with Pokemon may not as exciting as ...