Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO Introduces its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...