At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

LEGO has once again redefined the landscape of children's play with its groundbreaking launch of smart bricks at CES 2026. This innovative technology promises to enhance the creative experience by ...

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

The user-built model kit is a terrific gift idea for seasoned car enthusiasts and a fun STEM learning tool for budding young minds. Antuan Goodwin Writer/Electrified Cars Antuan Goodwin started out in ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...