Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow physical builds to react with lights and sounds based on movement. The ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Lego has unveiled its most significant evolution in nearly 50 years, an update that provides for tech-powered interactive ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The centerpiece of LEGO's latest offering is the 2x4 smart brick, embedded with intricate code and sensors. This brick can be reused across different sets and characters, providing immense versatility ...

The heart of LEGO SMART Play™ lies in the LEGO SMART Brick, a compact yet powerful piece of technology embedded within a seemingly ordinary LEGO brick. This revolutionary component boasts an array of ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...