“Blue Book pricing!” “We’re selling below Blue Book!” “Get true Blue Book value for your trade-in!” Whether you’re buying or selling a car, or even just conscious these days, you can’t get away from ...

He knew all the data that went into determining a vehicle’s price, but he insisted that it was as much an art as it was a science. By Clay Risen Bob Kelley, who turned the Kelley Blue Book, a price ...