Jaguar once built the most beautiful, reckless cars on earth. Now it's a brand without conviction. Here's how it lost its ...

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The X350 was Jaguar's most advanced car.. but also the first made entirely under Ford's ownership. This one even has a Ford derived engine.. Can it be called a real Jag and how does it compare to the ...

One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in ...

Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a simple ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, ...

Jaguar’s EV ‘reset’ starts with a perplexing rebrand. Jaguar’s EV ‘reset’ starts with a perplexing rebrand. is a former news writer for The Verge. British automaker Jaguar is changing its branding for ...

Jaguar isn't just looking to stage a comeback, the British automaker is teeing up to be completely reborn. Its plan of a complete rebrand, fresh vehicle lineup, new market positioning and revised ...

For a while, ownership of a Jaguar sedan in the US did not require clarification—there was really only one of them. But you had a choice of three pronunciations of the name Jaguar, with Jag-wire being ...

Tom Bowen is a senior editor who loves adventure games and RPGs. He's been playing video games for several decades now and writing about them professionally since 2020. Although he dabbles in news and ...

Jaguar is going all-in on the electrification front. Later this year, the British automaker known for its sporty and luxurious combustion-powered sedans and sports cars will debut the first of its new ...