Measuring the truly important things in business is harder than it looks. While collecting data points like profit, expenses ...

But a Boston startup called Reekon Tools has given this 200-year-old technology a brain transplant. Reekon’s tape measures ...

Marketing measurement has never been more complex.At any given moment, there’s a new tool promising to revolutionise the way ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

The U.S. Energy Information Administration (EIA) estimates that HVAC use accounts for the highest share of electric costs in ...

A new artificial intelligence tool for smart phones will help consumers predict avocado ripeness. The tool should be ...

From economics to medicine to the humanities, professors are experimenting with AI to speed up tedious tasks, analyze ...

At Rahul Social Advertising, they take time to understand your business and your customers. They design ads that connect with ...

In a paper published on aBIOTECH, the authors developed a lightweight open-source deep learning algorithm automates wheat ...

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms ...