Wait, can there be such a thing as “prestige” AI content? John Gaeta, the VFX veteran who won a visual-effects Oscar for “The ...

Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Since its launch in 2023, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated. HomeScreen inventory ...

CTV has reportedly renewed the comedy drama series ‘Acting Good’ for its fifth season. Pat Thornton, Eric Toth, and ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

The AFC champion New England Patriots take on the NFC champion Seattle Seahawks in SUPER BOWL LX on TSN, CTV, and RDS, and ...

Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...

The collaboration provides brands with premium access to one of the most visible placements on CTV, appearing as the first ...

The automaker’s World Cup push leans into nostalgia and emotion, positioning Hyundai as a companion in India’s cricketing ...

Manitoba Premier Wab Kinew is in Churchill to hear local concerns as Ottawa considers expanding the area into a year-round ...

Backscreen, a leading OTT technology provider from the Baltics, has partnered with privacy and consent management company ...

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...